There are two main techniques in search engine optimization. They are the White Hat SEO and the Black Hat SEO.
Gray Hat SEO is the other technique in search engine optimization.
Let me discuss it to you…
Let’s define first the two main techniques.
White Hat SEO – This is the first technique and the good side of SEO. This is mainly focusing in the legal aspect of doing website optimization. It follows search engine guideline and it ensures that you are in the top rank of different search engines.
Black Hat SEO – This is the bad side of SEO. It is in reverse of what the White Hat SEO is doing. It attempts to bring your websites into the top search engines in an illegal way. This isn’t following search engine guideline and may lead to penalties. Examples are keyword spam, link spam, tag cloaking. You can see it through forum postings. Black Hat is a very dangerous technique.
The third technique is :
Gray Hat SEO – This technique is neither really a white hat nor black hat. May I say it is in the middle of those two techniques which actually helps to improve your ranking in the search engines. One of the example of it is purchasing links. There a lot of companies offering this services. Buying links just to get a link back to your website.
All of these can help you in optimizing your websites but it is up to you if what technique are you going to use. If you want to do SEO in a long-term basis and can give you a better output with no illegal acts, I am recommending White Hat SEO. If you want a short-term goal then do Black Hat SEO but take the risks of penalties that come to your way in doing this. It might be permanently and will kick you out of the search engines. Gray Hat, if you want to spend a lot of money.
Choose your technique and be in the top of different search engines.
– created and original post by Marvin ( please avoid plagiarism )